Tel: 0044 2034 410404


Our Services


Our craft embodies standards of the utmost quality. Our confidence and passion in our expertise means that we enjoy nothing more than meeting with clients to discuss ideas for diamond watch customisation.

Our team of experts include craftsman with decades of expertise — ensuring every aspect of the process is carried out to the highest of standards. A client’s experience at our boutique is very important to us and we encourage them to sit down with us and to take as much time as necessary to discuss design, ideas and to take guidance from one of our leading experts.

Our in-house diamond setter can guide you through the vast ranges of diamond clarity, qualities, cuts and even colours suitable for your requirements. Many of our clients come to us in search of something unique that will stand apart as a one off item no one else will ever acquire. Special edition custom Rolex watches and black on black Audemars are just an example of the watches we work with.

Our portfolio extends from royalty to some of the biggest names in sports and entertainment, yet our outlook is to treat each client as a celebrity and work rigorously to ensure every customised piece we produce is truly a work of art. Some clients are looking for just a hint of sparkle in the form of a subtle diamond bezel, whilst others opt for a full package and require something really special, such as an entire diamond set case.


A mechanical watch contains on average 150 parts, some of which experience high forces on a continuous basis. To keep the performance of your watch at its best, it will need to be regularly serviced: usually every three to five years. If you’re unsure about when your watch needs servicing or have a problem with your watch that needs repairing, we can help. Our state-of-the-art manufacturer-certified service centre is equipped with the best tools and personnel to assist with the service of your watch. We can undertake:



Our role is to bring your vision to life and create a timepiece you will cherish. Therefore, every single item we produce is a priority for us. Depending on the nature of the customisation, we usually guarantee a 14-day turnaround time. However, if it is a custom bezel or diamond dial we are working with, this time frame is much shorter: expect a 24 hour turnaround time for this as we stock these pieces in house.


It’s our goal at Diamond Watches London to create a relationship with each individual client that extends beyond the length of the design and delivery process. We are proud of our work and hand it over to you with a lifetime guarantee; therefore, we recommend our clients return to our craftsman for future maintenance, should they need it. In the highly unlikely event that a diamond is displaced we can repair the item within a 24-hour period.