Diamond Watches London

Family Business Of The Year 2022 Finalist

We Are Very Proud To Announce We Are Selected As A Finalist For The Award Family Business Of The Year 2022. Click Here To Follow The Link To View All Finalists And To Cast Your Vote.


We are very happy to say this month we were featured in The Mayfair Musings. Please Click Here to follow the link to view the full Article

Pricing Strategy From The Leading Watchmakers

With everyday expenses increasing, watch prices on the secondary market have been shooting up to stratospheric heights. Below we explore two leading watchmakers’ pricing strategy in the current economic climate:   Rolex The King of watchmaking always updates its price list at the beginning of the year and again in April, when new models are

AP Royal Oak Mini Sets Hearts Racing

With Christmas and Valentine’s Day fast approaching, DWL in Mayfair’s exclusive Burlington Arcade is offering a fairytale style watch which is the only timepiece of its kind available in the UK. The Audemars Piguet Royal Oak “Mini” was produced only in 1999 and features a pink Mother of pearl dial with central pave diamond heart


Welcome to Diamond Watches London, we are a family-run watch specialist that has been providing expert advice for over 12 years from the heart of Mayfair in London.

We have over 100 watches from brands such as Richard Mille, Rolex, Cartier, Patek Philippe and Audemar Piguet in our discreet and comfortable showroom. What makes us unique is that we have our own in house workshop which includes a talented GIA Graduate, Watchmakers and Polishers.

We do not operate like other retailers. Our front of house team are passionate about all of our clients and watches. They ensure they understand our clients unique requirement prior or recommending a specific timepiece. Why? Because we understand the importance of having the right partner when it comes to choosing the right timepiece.

Our watch finding experts regularly travel the world on behalf of our customers sourcing unique, rare and valuable items. Our knowledge in the industry is unrivalled and we regularly receive requests from other Jewellers and Retailers because they know when it comes to identifying the right timepieces, our capability is well regarded.