Diamond Watches London

Was The Rolex Novelty Hype Of 2020 Worth It?

There’s no doubt that 2020 has been a tough year for everyone, but when Rolex announced they wouldn’t be releasing any novelties this year, we watch fans felt like we got sucker punched. That feeling didn’t last forever though, as Tudor, Rolex’ little brother, released their new blue BB58 and gave us all hope that

What Has Rolex Discontinued Now?

With how the world has been the past six or so months it was not a shock when Rolex announced they wouldn’t be releasing any novelties this year. They did, however, surprise everyone when they made a U-turn on that decision and announced that their novelties would be released between September 1st and 4th. Like

History Of The Cartier Santos 100

Cartier Santos  The humble tool watch. The modern world of horology has a wide array of watch types within it, but there is one kind of watch that reigns supreme in popularity, and it is the humble tool watch. Known for being able to withstand daily wear and tear, tool watches are favoured as the

The History Of The Rolex Daytona Zenith 

Rolex Daytona Zenith  Daytona mania The Rolex Daytona is, without a doubt, one of the most influential timepieces to have ever been produced. With an iconic design, rich history and plethora of popular variations, the Rolex Daytona continues to be one of shining lights amongst Rolex’ catalogue. With some Daytonas fetching millions of dollars at


Welcome to Diamond Watches London, we are a family-run watch specialist that has been providing expert advice for over 12 years from the heart of Mayfair in London.

We have over 100 watches from brands such as Richard Mille, Rolex, Cartier, Patek Philippe and Audemar Piguet in our discreet and comfortable showroom. What makes us unique is that we have our own in house workshop which includes a talented GIA Graduate, Watchmakers and Polishers.

We do not operate like other retailers. Our front of house team are passionate about all of our clients and watches. They ensure they understand our clients unique requirement prior or recommending a specific timepiece. Why? Because we understand the importance of having the right partner when it comes to choosing the right timepiece.

Our watch finding experts regularly travel the world on behalf of our customers sourcing unique, rare and valuable items. Our knowledge in the industry is unrivalled and we regularly receive requests from other Jewellers and Retailers because they know when it comes to identifying the right timepieces, our capability is well regarded.