Privacy Policy

Privacy Policy

Last Updated: October 10, 2025

Introduction

Diamond Watches London ("we," "our," or "us") operates https://diamondwatcheslondon.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website and purchase our products.

Please read this Privacy Policy carefully. By using our Website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Create an account• Make a purchase• Subscribe to our newsletter• Contact customer service• Participate in surveys or promotions

This information may include:

• Name• Email address• Postal address• Phone number• Payment information (processed securely through our payment providers)• Order history• Communication preferences

Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device, including:

• IP address• Browser type and version• Operating system• Referral source• Pages viewed and time spent on pages• Device identifiers• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process and fulfil your orders, including payment processing, shipping, and customer service• Account Management: To create and manage your account• Communication: To send order confirmations, shipping updates, and respond to inquiries• Marketing: To send promotional emails about new products, special offers, and company news (with your consent)• Website Improvement: To analyse usage patterns and improve our Website'sfunctionality• Fraud Prevention: To detect and prevent fraudulent transactions and protect against security threats• Legal Compliance: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your preferences and settings• Analyze Website traffic and user behaviour• Provide personalized content and advertisements• Enable shopping cart functionality

You can control cookie preferences through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.

Sharing Your Information

We may share your information with:

• Service Providers: Third-party companies that help us operate our business (payment processors, shipping companies, email service providers, analytics providers)• Business Transfers: In connection with a merger, acquisition, or sale of assets• Legal Requirements: When required by law or to protect our rights, property, or safety• With Your Consent: When you explicitly authorize us to share your information

We do not sell your personal information to third parties for their marketing purposes.

Payment Security

All payment transactions are processed through secure, PCI-DSS compliant payment gateways. We do not store complete credit card information on our servers. Payment details are encrypted and transmitted securely to our payment service providers.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order information is typically retained for accounting and legal compliance purposes.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you• Correction: Request correction of inaccurate or incomplete information• Deletion: Request deletion of your personal information• Portability: Request a copy of your data in a portable format• Objection: Object to processing of your personal information• Withdrawal of Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us using the information provided below.

International Data Transfers

If you are located outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the UK where our servers are located. By using our Website, you consent to the transfer of information to countries outside your country of residence.

Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Diamond Watches London
Email: enquiries@diamondwatcheslondon.com
Address: 23 Burlington Arcade, Mayfair, London, W1J 0PR
Phone: 020 3441 0404

Cookie Policy

For detailed information about the cookies we use and your options regarding cookies, please refer to our Cookie Policy [link to separate Cookie Policy page if applicable].

Your Consent

By using our Website, you consent to our Privacy Policy and agree to its terms.

For EU/UK Residents: This Privacy Policy complies with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018. You have specific rights under these regulations, including the right to lodge a complaint with the Information Commissioner's Office (ICO).