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Terms & Conditions

Thank you for considering DWL as your trusted partner in selling your watches. We understand that selling your valuable timepieces requires expertise and a seamless process. This service document aims to provide you with all the necessary information regarding our watch selling services, including two available options: outright purchase or consignment.

  1. Service Options
    1. Outright Purchase: In this option, DWL will buy your watch outright, providing you with a direct and immediate sale. We will evaluate your watch based on its condition, brand, model, and market demand to offer you a fair and competitive price.
    2. Consignment: If you choose the consignment option, DWL will act as your authorised agent to market and sell your watch through various channels. Our team of experts will handle the entire selling process on your behalf, ensuring maximum exposure and potential buyers. The channels we utilise include:
      1. Instagram: We will showcase your watch to our extensive network of watch enthusiasts, collectors, and potential buyers on our Instagram account, reaching a wide audience of watch lovers.
      2. The Broadcast (Trade App): We will list your watch on The Broadcast, a popular trade app within the watch industry. This platform allows authorised dealers and retailers to connect and trade watches, increasing the chances of finding a suitable buyer.
      3. Watch Exchange (Online Auctioning Website): Your watch will be featured on Watch Exchange, a trusted online auctioning platform dedicated to timepieces. This exposure increases the possibility of attracting competitive bids from interested buyers.
      4. eBay: We will also list your watch on eBay, one of the largest online marketplaces globally, further expanding the reach and potential customer base.
      5. Chrono24: Your watch will be listed on Chrono24, a reputable online marketplace specialising in luxury watches. With a vast international audience of watch enthusiasts, Chrono24 provides an additional avenue for reaching potential buyers.
      6. DWL Boutique, Burlington Arcade: To provide an additional avenue for potential buyers, we will display your watch at our prestigious DWL Boutique located in the heart of Mayfair's Burlington Arcade. This high-end location attracts discerning customers interested in luxury watches.

  2. Professional Photography: DWL prides itself on presenting watches in the best possible light. We will take professional photographs of your watch, highlighting its unique features and capturing its essence. These high-quality images will be used across all marketing channels to showcase your watch attractively and increase its desirability.
  3. Evaluation and Pricing: For both outright purchase and consignment, our experienced team will evaluate your watch's condition, brand, model, and current market demand. Based on these factors, we will provide you with a fair and competitive price for your timepiece. If you choose consignment, we will discuss and agree upon a mutually beneficial commission structure.
  4. Security and Insurance: While your watch is in our possession, it will be stored securely in our DWL Boutique at Burlington Arcade. We maintain comprehensive insurance coverage to protect your watch against theft, damage, or loss during the consignment period. Our commitment is to ensure the safety and well-being of your timepiece throughout the selling process.
  5. Terms and Conditions:
    1. Consignment Period: Watches held on consignment with DWL must be held for a minimum period of 30 days to ensure adequate marketing and exposure. If the consignor requests the return of the watch before the 30-day period, a small fee of £300 plus VAT will be incurred by the consignor to cover administrative and marketing expenses.
    2. Evaluation and Pricing: For both outright purchase and consignment, our experienced team will evaluate your watch's condition, brand, model, and current market demand. Based on these factors, we will provide you with a fair and competitive price for your timepiece. If you choose consignment, we will discuss and agree upon a mutually beneficial commission structure
  6. Payment and Settlement: Once a buyer is found and a sale is concluded, DWL will facilitate the payment process promptly. We will deduct any applicable fees or commissions as agreed upon, and the remaining amount will be transferred to your designated bank account securely.
  7. Communication and Updates: Throughout the selling process, DWL will maintain regular communication with you, providing updates on inquiries, offers, and the overall progress of your watch's sale. We believe in transparent and efficient communication to ensure you are well-informed at every stage.

Getting Started: To initiate the watch selling process with DWL, please reach out to our dedicated sales team via email or phone. They will guide you through the necessary steps, answer any questions you may have, and provide you with the required paperwork to proceed.

We appreciate your trust in DWL as your preferred partner in selling your valuable timepieces. Our team is dedicated to providing a seamless experience, leveraging our expertise, extensive networks, and marketing channels to maximise the exposure and value of your watch. Should you have any further inquiries or require assistance, please do not hesitate to contact us.

We look forward to assisting you with the successful sale of your watch.

Agreement and Authorisation

By agreeing to these terms and conditions outlined by DWL and the chosen service option as indicated above. You understand that DWL will evaluate the watch and provide a fair and competitive price for outright purchase or discuss the consignment terms and commission structure. You also acknowledge and accept any applicable fees and conditions related to the consignment period and early return.

Please note that these terms and conditions, along with the email receipt issued, serves as an agreement and authorisation for DWL to proceed with the chosen service option. Make sure to read and understand these in full.

The UK's most trusted watch experts

Providing buyers and sellers peace of mind for over 16 years.

Watches bought & sold
18,000+
Watches in stock
150+
Based in Mayfair, London
London
Established & trusted since
2008